Higher Profitability. Greater Customization. Seamless Integration.

fiPlatformFrom presenting F&I products to ensuring compliance and closing more business, MaximTrak® is your all-in-one interactive menu-selling system that will set a new standard for your executive reporting.

Outdated menus and multiple F&I systems aren’t just costing you customer satisfaction; they’re also costing businesses millions of dollars every year in non-compliance penalties. Businesses are also being bogged down with redundant systems and services that are costly and unnecessary. MaximTrak’s interactive platform streamlines the F&I process for both the buyer and the business, making for a faster, more accurate, and more profitable close. With an intelligent presentation, F&I managers can instantly create menus of products that are compliant and highly customized to the individual buyer’s lifestyle, budget, and vehicle purchase.

The Result: Higher Profitability per Vehicle Sold!


Within one centralized platform, MenuTrak™ provides the essential applications required to effectively manage F&I departments and execute positive customer engagements. With MenuTrak™, both dealers and large dealer groups can produce greater CSI scores and higher profits by reducing transaction times and capturing real-time customer and product intelligence.

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Offering a fully buyer-centric approach to the F&I process, FLITE™ streamlines presentations, custom package building, and transactions by creating a guided sales experience that puts the customer in control. Through interactive videos and surveys and touch-screen technology optimized for mobile and tablet, FLITE™ is the only fully integrated solution that converts conventional F&I best practices into consistent, repeatable processes that transform the vehicle delivery process and drives dealer profitability.

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ETrak™ Contracting

Dealing with paper contracts is time consuming and unreliable, so we’ve designed ETrak™, a real-time, error-free paperless contract system that the vendor manages and regulates. From the point of sale through contract registration and remittance, ETrak™ offers a no-hassle, secure solution for both your F&I department and customers.

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Dashboards™ Reporting

This cutting-edge system is the most comprehensive reporting solution available in the industry today. Dashboards™ Reporting offers OEMs, dealers, F&I managers, and agents both real-time and automated batching solutions along with filter capabilities, so users can instantly access the critical data they need to make smarter business decisions.

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Features & Benefits

MaximTrak® is the industry leading suite of solutions to revolutionize the way consumers interact with F&I and automotive retail. Top OEMs, dealers, agents, and F&I managers trust the MaximTrak digital eco-system to digitize their processes for real results. Find out more about what MaximTrak can do for you.

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Service drive menu selling tool for service writers, repair order upsales and vehicle protection options for the customers in the service lane. Create the same seamless transaction experience from showroom to service lane with ServiceTrak™.

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MaximTrak Announces Zurich North America Integration

Wednesday, June 27, 2018 MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today an integration with Zurich North America. This integration imports Zurich’s F&I product rates and forms into MaximTrak’s ETrak™ platform to digitize more of the F&I sales process. With this integration, Zurich dealer customers now have access to […]

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Running in Place or Running to Win?

Disruptive technology has taken root, and dealers who embrace it are going to have an advantage

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F&I Tactics that Build Service Drive Revenue

Extending F&I out of the traditional office environment and show floor to the service drive is like this. Yes…even the service drive as part of improving the overall customer experience.

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Harness the Persuasive (and Profitable) Power of Needs-Based F&I Presentations

Learn how to connect to the buyer’s mind, needs, fears, and passions to make the sale and deliver a meaningful experience

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