A Checklist for Transparent PVR

By Jim Maxim, Jr. If you’re a small aircraft pilot, you know the value and importance of the pre-flight checklist. Every flight, you verify things like having enough fuel in the tank to checking the degrees of the takeoff flap. Missing one step can lead to serious consequences. Using a checklist for PVR transparency is […]

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How F&I Gamification Meets Buyer ‘Techspectations’

By Jim Maxim, Jr. If you’ve ever played Call of Duty or Farmville – or visited a recent U.S. Army recruitment website – you’ve experienced gamification. The word describes interactive online experiences that leverage people’s competitive instincts and encourages user behavior. Business process gamification drives consumer decisions and sales. Gamification will (and is) revolutionizing how […]

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Study Shows Menu Effectiveness

FCA Dealers Using MaximTrak Technologies’ MenuTrak eMenu Report 72% PVR Lift and 51% VSC Penetration Gain, Study Reveals Expanded 2015 repeat of original 2012 FCA dealer study shows e-menu dealer F&I profits up $302 per vehicle overall, and time in F&I reduced by 15 minutes WAYNE, PA, August X, 2015 — MaximTrak Technologies, a leader in […]

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Use Gamification to Enhance F&I Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website, you’ve experienced gamification.

Gamification means applying gaming or interactive experiences to nongaming contexts. Gamification employs movement, logic, sound, and interface controls that leverage peoples’ competitive instincts, encourage user behavior, and create an enjoyable experience.

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How F&I Gamification Changes Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website – you’ve experienced gamification. The word describes applying gaming or interactive experiences to non-gaming contexts. This approach employs movement, logic, sound, and interface controls that leverage people’s […]

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MaximTrak Releases New Global Platform – The Next Generation of F&I Systems for the World Stage

After many years of investing in research & development with its valued clients and partners, MaximTrak Technologies is rolling out a cutting-edge F&I platform with unique enhancements geared toward international business.

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Advice for the F&I Manager You Haven’t Heard Before

After a customer spends time finding the right vehicle for them and negotiating the price, they just want to leave with their car. But before they can do that, they have to go through the F&I process. The F&I manager has to present products correctly, quickly, legally, and in a manner that does not intimidate […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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The F&I Menu: Performance vs. Presentation

The F&I Menu: Performance vs. Presentation A 2015 AutoTrader/Cox Automotive study showed that consumers respond well to technology. Today, people are spending a lot of their time on their smartphones and tablets, doing everything from communicating to making purchases. So it’s no wonder that customers are expecting the F&I process to be completely digitized and […]

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