Extending Opportunity

oem-imgEvery feature of the MaximTrak® system is engineered to drive profit opportunities for dealer networks. Our enterprise platform enhances the F&I processes making every step faster, more efficient and compliant, while simultaneously enhancing the customer car buying experience.

MaximTrak is the choice menu, executive reporting and interactive sales system for top companies. We help OEMs sell more of their products and extend their branding into the F&I space using private labeled, state-of-the-art technology.

Our Partners


Sustainable Processes

MenuTrak™ allows dealer networks to streamline and digitize workflows, making it simple to build and present comprehensive, intelligent menu presentations. By utilizing this all-in-one, centralized platform, your dealerships will have a clear, repeatable process superior to a paper menu. The interactive sales tools and videos allow OEMs to elevate their brand by creating cohesive processes and car buyer experiences.

Expanded Capabilities

FLITE’s™ next-generation technology allows OEMs to revolutionize the car buying experience of their dealer network. With FLITE™, there is no more “selling.” By taking the F&I process online and putting the customer in the driver’s seat, dealerships can offer a guided sales experience that aligns the car buyer’s specific needs with relevant products they’re more likely to purchase.

Maximized Efficiency

With ETrak™, OEMs can rely on the system to keep an organized contracting process without the risk of errors. ETrak™ eliminates the need for paper contracts that require a lot of time, effort and money. This feature allows deals to be completed as quickly as possible while also ensuring processes are being followed.

Intelligent Corporate Oversight

Dashboards™ reporting allows OEMs to easily gain accurate insight into the performance of dealer networks, from the profit per car and product penetration rates, to overall dealership profitability. This reliable, advanced technology provides a customizable approach to reporting so OEMs can make smarter, more informed business decisions based on real, timely data.


  • Comprehensive menu-selling system
  • Accelerate sales
  • Produce trust among customers
  • Elevate brand

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  • Error-free
  • Digitized process
  • Reduced time
  • Secure and reliable

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  • Track performance
  • Advanced technology
  • Fully customizable
  • Accurate reporting

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  • Cutting-edge technology
  • Streamline presentation
  • Fully integrated solution
  • Customized and private labeled

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Focus on Dealership F&I Process Accountability for a Better PVR

Focus on Dealership F&I Process Accountability for a Better PVR – Why a “wiggle room mentality” toward processes can put dealerships at risk

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The Decision to Digitize your Dealership Could Make 2020 Either your Best Year or a Hindsight Regret!

MaximTrak F&I Menu Technology

Dealer operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change course? The answer depends upon the lens through which you view technology, change, and what is happening in the industry. When implementing technology, or deciding whether to, do you […]

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Fintechs: Are They Creating New Revenue Streams or Siphoning Existing Ones?

MaximTrak - F&I Menu Technology

Are They Creating New Revenue Streams, or Siphoning Existing Ones? As a dealer, you have one of two options in the face of this new competition

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Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers

Ridesharing, electric vehicles, subscription models, fintechs, and other disruptive forces are floating ever closer to the dealer’s path

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