Elevating the Experience

dealerPrincipalsMaximTrak® is strategically designed to align F&I best practices and industry knowledge with cutting-edge technology, helping to transform a dealership’s F&I department into a powerful profit center. With this all-in-one interactive menu-selling system, dealerships can close more business and streamline successful, repeatable processes while significantly enhancing the car buying experience.

As a Dealer principal, you’ll use this solution to help you stay up-to-date, protect customers, become more profitable, and reduce waste, cost, and error. Count on MaximTrak as your ally.

Powerful Menu Presentations

MenuTrak™ arms F&I managers with all of the necessary applications within one tool so they can focus on what’s most important: your customer. While ensuring only accurate, compliant products are presented, MenuTrak™ allows F&I managers to quickly and easily create tailored, interactive menu presentations for customers. This comprehensive menu system is proven to increase transaction times and drive higher returns.

Engaged Customers

FLITE™ creates a holistic, uninterrupted customer centric experience, proven to raise the car buyer experience within the F&I department and drive profitability per vehicle sold. With FLITE™, dealers can deliver a truly innovative F&I process by putting the sale in the customer’s hands. Employing touch-screen tablets, TV’s or table-top devices, powerful, content-rich menus are created that directly align with the customer’s identified needs and interests.

Streamlined Contracting

Creating and distributing contracts is time consuming and costly for dealerships, so ETrak™ makes the process simple with a real-time error-free contracting system. With ETrak™, the entire contract documentation process is electronic – from capturing the customer signature, to document time stamping, to connecting dealerships with lenders and finance agencies to certify compliance.

Meaningful Reporting

Dashboards™ reporting makes real-time business insight and performance visibility a reality for dealers. No more time-consuming monthly reports required. Dashboards’™ rich data features allows dealers to obtain the reliable reporting information on the dealership, the F&I department, individual F&I product sales as well as employee performance required for accurate planning and forecasting.


  • One centralized platform
  • Effective management
  • Increase profitability
  • Improve sales experience

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  • Real-time contract system
  • Secure & reliable
  • Eliminate redundancies
  • Reduce transaction time

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  • Comprehensive reporting
  • Intelligent data
  • Real-time batching solutions
  • Track performance & profitability

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  • Streamlined process
  • Customer-focused
  • Cutting-edge technology
  • Improve CSI scores

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Transparency Equals Trust in the F&I Office

Transparency Equals Trust in the F&I Office –
When people don’t know who or what to believe, it’s hard to make the right decisions

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Ready, Fire, Aim!

Ready, Fire, Aim! – Dealer software expert makes the case for switching to an electronic menu and reaping the rewards of a swift, productive and compliant F&I process. How the order of your F&I process can impact your results and your bottom-line!

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Is Your F&I Office Like a Model T or a Tesla?

Is Your F&I Office Like a Model T or a Tesla? –
Equip your F&I office with tools that are flexible to ensure increased PVR, production penetration, and customer satisfaction

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How to Get Your Share of the CPO Jackpot

How to Get Your Share of the CPO Jackpot –
Help buyers understand why certified pre-owned vehicles need F&I products

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