August 09 2017

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Chevrolet-Buick-GMC and Cadillac Protection Selects MaximTrak Digital F&I Solutions for its U.S. Dealers

WAYNE, PA., August 9, 2017 – MaximTrak Technologies, the international finance and insurance (F&I) platform provider, announced today that Chevrolet-Buick-GMC and Cadillac (CBGC) Protection, General Motors’ Protection coverage group, has selected the MaximTrak Digital F&I Retailing Suite of solutions for its North American Dealers.

MaximTrak’s interactive F&I platform, known as FLITE™, helps dealers deliver seamless, efficient, and consistent aftermarket product presentations that save time, promote trust, and engage customers. The system can improve product transparency to help consumers understand how vehicle service contracts and similar investment protection products are a benefit to them.

CBGC Protection chose the MaximTrak platform earlier in the year for its ability to deliver a comprehensive and customizable F&I application that streamlines menu selling, electronic contracting, reporting, and compliance management. Onboarding and training on the application are now being rolled out to GM dealerships throughout the United States.

“Exceptional customer service at the dealership depends on two things: a smooth sales experience and a simplified transactional process. This includes ease of selecting and purchasing a protection plan,” said Kenneth Mac, director, CBGC Protection. “Working with MaximTrak’s digital F&I e-menu tool is a step in that direction. The technology will streamline the CBGC Protection products purchase with customers and provide dealerships with sales reports on the back end.”

The MaximTrak digital suite of solutions consists of five primary product lines:

  • MenuTrak™ – interactive digital menus, sales aids, videos, and compliance management
  • ETrak™ – e-rating, electronic contracting tools for finance and service lane
  • Dashboards™ – customizable reporting tool
  • FLITE™ – interactive touch technology, smart survey, decisioning engine, risk profile, and intelligent product recommendations solution
  • ServiceTrak™ (NEW FOR 2017) – service drive menu selling tool for service writers, repair order upsales and vehicle protection options for the customers in the service lane.

As reported in MaximTrak’s white paper, The Digital Difference, an investigation of nearly two million F&I dealer transactions using MaximTrak e-menu technology revealed the digital platform was responsible for per-vehicle retail lifts of $538 and 52 percent product penetration lifts.

“MaximTrak is in business to bring to auto retailers innovative F&I technology that increases aftermarket product penetration and reduces the customer’s time in the dealership. We are excited to be working with CBGC Protection to deliver these advantages to its dealers,” said Jim Maxim, Jr., President, MaximTrak Technologies and Chief Digital Officer, RouteOne.


MaximTrak, a RouteOne Company, offers an all-in-one, digitized platform for flexible F&I and is preferred by leaders in the industry concerned with efficiency, profitability, compliance, and the modern customer experience.  The MaximTrak platform transforms the vehicle delivery process into a flexible, customer-friendly program that converts traditional F&I wisdom into consistent, repeatable, and sustainable results. For more information, call 1.800.282.6308 or visit

Contact: Kathy Armstrong
Sr. Marketing Manager for RouteOne LLC
Mobile: 248.862.7568