How F&I Gamification Meets Buyer ‘Techspectations’

By Jim Maxim, Jr. If you’ve ever played Call of Duty or Farmville – or visited a recent U.S. Army recruitment website – you’ve experienced gamification. The word describes interactive online experiences that leverage people’s competitive instincts and encourages user behavior. Business process gamification drives consumer decisions and sales. Gamification will (and is) revolutionizing how […]

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Study Shows Menu Effectiveness

FCA Dealers Using MaximTrak Technologies’ MenuTrak eMenu Report 72% PVR Lift and 51% VSC Penetration Gain, Study Reveals Expanded 2015 repeat of original 2012 FCA dealer study shows e-menu dealer F&I profits up $302 per vehicle overall, and time in F&I reduced by 15 minutes WAYNE, PA, August X, 2015 — MaximTrak Technologies, a leader in […]

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Use Gamification to Enhance F&I Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website, you’ve experienced gamification.

Gamification means applying gaming or interactive experiences to nongaming contexts. Gamification employs movement, logic, sound, and interface controls that leverage peoples’ competitive instincts, encourage user behavior, and create an enjoyable experience.

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How F&I Gamification Changes Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website – you’ve experienced gamification. The word describes applying gaming or interactive experiences to non-gaming contexts. This approach employs movement, logic, sound, and interface controls that leverage people’s […]

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Advice for the F&I Manager You Haven’t Heard Before

After a customer spends time finding the right vehicle for them and negotiating the price, they just want to leave with their car. But before they can do that, they have to go through the F&I process. The F&I manager has to present products correctly, quickly, legally, and in a manner that does not intimidate […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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The F&I Menu: Performance vs. Presentation

The F&I Menu: Performance vs. Presentation A 2015 AutoTrader/Cox Automotive study showed that consumers respond well to technology. Today, people are spending a lot of their time on their smartphones and tablets, doing everything from communicating to making purchases. So it’s no wonder that customers are expecting the F&I process to be completely digitized and […]

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Questions to Ask When Testing Out a Digital Menu

By now, you know that a digital menu will increase your dealership’s profitability, streamline the F&I process, and make the car-buying experience more enjoyable. But do you know what you’re looking for when you set out to take your department digital? It’s crucial that the digital menu system that you choose is the right one […]

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4 Features OEMs Should Look for in a Menu Selling System

Finding the right F&I menu selling system is crucial for OEMs to sell products, but it can be difficult to choose one for your business. Some people want a tool for each task, which means they need a big tool box that may or may not all fit together as an intuitive process. Learn what […]

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