Use Gamification to Enhance F&I Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website, you’ve experienced gamification.

Gamification means applying gaming or interactive experiences to nongaming contexts. Gamification employs movement, logic, sound, and interface controls that leverage peoples’ competitive instincts, encourage user behavior, and create an enjoyable experience.

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How F&I Gamification Changes Customer Engagement

If you’ve ever ordered a meal at a kiosk, run a virtual farm on Farmville, or played a first-person shooter game at a recent U.S. Army recruitment website – you’ve experienced gamification. The word describes applying gaming or interactive experiences to non-gaming contexts. This approach employs movement, logic, sound, and interface controls that leverage people’s […]

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Advice for the F&I Manager You Haven’t Heard Before

After a customer spends time finding the right vehicle for them and negotiating the price, they just want to leave with their car. But before they can do that, they have to go through the F&I process. The F&I manager has to present products correctly, quickly, legally, and in a manner that does not intimidate […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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How Does a Digital Menu Boost Dealer Profits

Dealerships with a strong process, a  robust menu system, and a focus on menu training and penetration see outstanding F&I performance. However, dealerships with a mediocre menu system and process see mediocre results. Find out how a digital menu will boost dealer profits. A menu helps the F&I staff better explain F&I product features and […]

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The F&I Menu: Performance vs. Presentation

The F&I Menu: Performance vs. Presentation A 2015 AutoTrader/Cox Automotive study showed that consumers respond well to technology. Today, people are spending a lot of their time on their smartphones and tablets, doing everything from communicating to making purchases. So it’s no wonder that customers are expecting the F&I process to be completely digitized and […]

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Questions to Ask When Testing Out a Digital Menu

By now, you know that a digital menu will increase your dealership’s profitability, streamline the F&I process, and make the car-buying experience more enjoyable. But do you know what you’re looking for when you set out to take your department digital? It’s crucial that the digital menu system that you choose is the right one […]

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4 Features OEMs Should Look for in a Menu Selling System

Finding the right F&I menu selling system is crucial for OEMs to sell products, but it can be difficult to choose one for your business. Some people want a tool for each task, which means they need a big tool box that may or may not all fit together as an intuitive process. Learn what […]

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3 Ways That Technology Helps OEMs Increase F&I Profitability

The way that people make purchases has become more technologically advanced than ever before. Over 132 million packages were delivered by UPS based on Black Friday sales. People are ordering online more than ever. This kind of technology is now expected when people make purchases, and buying a car is no exception. In the F&I […]

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Is Your Dealership Behind the Technology Curve?

The share of new cars bought by 25- to 34-year-olds has been steadily rising since 2013. More and more millennials are interested in purchasing a car and enhanced vehicles with all the digital bells and whistles. People from this age group expect technology to be involved with their purchasing process and will react more positively […]

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