HISTORY

MaximTrak Technologies was founded in 1982 to serve automotive retailers in the training and development of dealership Sales and Finance & Insurance Departments.
Maxim's consulting operations gave them insight into all levels of the automotive industry, but specifically the retail buying and delivery processes. After spending time with a variety of industry experts, MaximTrak Technologies compiled a list of the top challenges facing the industry. By injecting technology, expertise, and the standardization of processes, a solution was born.

In 2003 MaximTrak Technologies developed its flagship F&I Menu and Reporting products which are comprised of three core applications: MaximTrak F&I Menu System (MENUTRAK), MaximTrak Reporting Solution (DASHBOARDS) and its Digital Business Solutions (E-TRAK.).

The MaximTrak platform is aimed at enhancing the vehicle delivery process into a customer friendly program that transforms conventional F&I wisdom into consistent, repeatable and sustainable results. With one solution, dealers were able to significantly impact CSI and dealer income.

The consultative MaximTrak process began bringing to the surface issues of compliance, inefficiencies, and redundancies. This pioneering effort enabled the industry to see their processes in a new light and discover new ways to maximize profitability.

In 2006 MaximTrak launched a strategic partnership with Route One (co-Owned by GM, Ford, Toyota and Chrysler Financial). Since then, MaximTrak and Route One have extended their integration capabilities to credit applications, data flow, credit decisions and stipulations and Single Sign-On integration.

Most recently, in 2010, MaximTrak released its solution for paperless contracting, e-signature, rating, remittance, and registration called E-TRAK. 

Since the beginning MaximTrak Technologies has successfully worked alongside OEMs, dealers, agents and many other industry professionals’ to develop transformational solutions for increasing profit. As the power of MaximTrak's newly enhanced products and solutions extend across the industry, MaximTrak is set to once again to revolutionize the F&I process. 

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