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The Future of Automotive Retail

Dealer Principals

Learn about the benefits of using MaximTrak!

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Dealer Principals

“Our average gross profit per vehicle increased 29% within a few weeks of using MaximTrak.”

Bill Kassner
Vice President/Dealer Operator
Chapman Ford, Egg Harbor Township, NJ

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F&I Managers

Create a smooth process and maximize your profits!

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F&I Managers

“Our CSI scores and profitability have never been higher!”

Warren Lewis, President
Klick Lewis Chevrolet, Palmyra, PA

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Agents

Learn how to become a certified MaximTrak agent!

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Agents

“MaximTrak changed what I thought was possible.”

Jason Owens,
Owner, Patriot Auto Group
2 Locations, Limerick and Boyertown, PA

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OEMs

Captive Finance Companies & Global Partners!

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OEMs

“Many dealers’ PVR saw an immediate lift of over $250 per car in the first few months. Now overall FCA (Chrysler, Jeep, Dodge, Ram, Fiat) dealers’ PVR has increased by over $538 when using MaximTrak.”

Based on latest study on Chrysler Group LLC

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The Decision to Digitize your Dealership Could Make 2020 Either your Best Year or a Hindsight Regret!

Dealer operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change course? The answer depends upon the lens through which you view technology, change, and what is happening in the industry. When implementing technology, or deciding whether to, do you […]

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MaximTrak Announces Zurich North America Integration

Wednesday, June 27, 2018 MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today an integration with Zurich North America. This integration imports Zurich’s F&I product rates and forms into MaximTrak’s ETrak™ platform to digitize more of the F&I sales process. With this integration, Zurich dealer customers now have access to […]

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Running in Place or Running to Win?

Disruptive technology has taken root, and dealers who embrace it are going to have an advantage

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F&I Tactics that Build Service Drive Revenue

Extending F&I out of the traditional office environment and show floor to the service drive is like this. Yes…even the service drive as part of improving the overall customer experience.

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The MaximTrak Difference

Interactive F&I Menu Selling Case Study - pilot test across multiple dealerships to measure and evaluate the impact on contract penetration and dealer profit per vehicle sold when an interactive F&I menu system is utilized vs. using no menu process

33% Increase in service contract penetration
27% Increase in PVR
32% new car vehicle service penetration increase
33% used car vehicle service contract penetration

Enter Your Current Numbers:

New PVR with MaximTrak:

$1,537.50 (Based on 73% Menu Utilization)

$230,625 /mo / $2,767,500 /yr

Your New Annual Profit Potential

$967,500

PVR Average Increase

"[MaximTrak's] System is integrated directly with our OEM and DMS. It automatically verifies that the products and type of deal I'm offering a customer are correct, all of which eliminate guesswork and missed calculations from the presentation."

- Fred Barabani, F&I Manager at Buckeye Chrysler Jeep Dodge Ram, Shelby, OH

*Per Vehicle Retail