Dealer Principals

Learn about the benefits of using MaximTrak!

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Dealer Principals

“Our average gross profit per vehicle increased 29% within a few weeks of using MaximTrak.”

Bill Kassner
Vice President/Dealer Operator
Chapman Ford, Egg Harbor Township, NJ

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F&I Managers

Create a smooth process and maximize your profits!

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F&I Managers

“Our CSI scores and profitability have never been higher!”

Warren Lewis, President
Klick Lewis Chevrolet, Palmyra, PA

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Agents

Learn how to become a certified MaximTrak agent!

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Agents

“MaximTrak changed what I thought was possible.”

Jason Owens,
Owner, Patriot Auto Group
2 Locations, Limerick and Boyertown, PA

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OEMs

Captive Finance Companies & Global Partners!

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OEMs

“Many dealers’ PVR saw an immediate lift of over $250 per car in the first few months. Now overall FCA (Chrysler, Jeep, Dodge, Ram, Fiat) dealers’ PVR has increased by over $538 when using MaximTrak.”

Based on latest study on Chrysler Group LLC

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How to Create a Better Car Shopping Experience for Your Customers

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Every dealership wants the car shopping experience to be a positive one for their customers, but they may not know how to go about improving their process. There are many steps to take within the F&I department that will make the F&I manager’s job easier while creating a better experience for the customer. Taking advantage […]

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4 F&I Menu Best Practices

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The menu is one of the most important aspects of your F&I process, acting as a central hub where you perform most of the tasks associated with F&I. The effectiveness of your menu could make or break your business. F&I menus that dealerships utilize are constantly adopting new features to make the process more effective […]

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Agent Entrepreneur: 40 Under 40: 40 Visions for the Future

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The young executives recognized for ‘40 Under 40’ honors share their visions for the future of automotive retail and finance, give tribute to their mentors and advice for future generations of industry leaders.

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3 Ways to Improve Your F&I Process for Better Business

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Within the F&I department, managers are always searching for ways to improve the process so customers can have a better car buying experience. They also want to run the department more effectively, making their jobs easier and increasing reliability when it comes to sales. Being aware of the F&I process’ shortcomings and areas where improvements […]

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The MaximTrak Difference

Interactive F&I Menu Selling Case Study - pilot test across multiple dealerships to measure and evaluate the impact on contract penetration and dealer profit per vehicle sold when an interactive F&I menu system is utilized vs. using no menu process

33% Increase in service contract penetration
27% Increase in PVR
32% new car vehicle service penetration increase
33% used car vehicle service contract penetration

Enter Your Current Numbers:

New PVR with MaximTrak:

$1,537.50 (Based on 73% Menu Utilization)

$230,625 /mo / $2,767,500 /yr

Your New Annual Profit Potential

$967,500

PVR Average Increase

"[MaximTrak's] System is integrated directly with our OEM and DMS. It automatically verifies that the products and type of deal I'm offering a customer are correct, all of which eliminate guesswork and missed calculations from the presentation."

- Fred Barabani, F&I Manager at Buckeye Chrysler Jeep Dodge Ram, Shelby, OH

*Per Vehicle Retail