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The Future of Automotive Retail

Dealer Principals

Learn about the benefits of using MaximTrak!

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Dealer Principals

“Our average gross profit per vehicle increased 29% within a few weeks of using MaximTrak.”

Bill Kassner
Vice President/Dealer Operator
Chapman Ford, Egg Harbor Township, NJ

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F&I Managers

Create a smooth process and maximize your profits!

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F&I Managers

“Our CSI scores and profitability have never been higher!”

Warren Lewis, President
Klick Lewis Chevrolet, Palmyra, PA

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Agents

Learn how to become a certified MaximTrak agent!

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Agents

“MaximTrak changed what I thought was possible.”

Jason Owens,
Owner, Patriot Auto Group
2 Locations, Limerick and Boyertown, PA

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OEMs

Captive Finance Companies & Global Partners!

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OEMs

“Many dealers’ PVR saw an immediate lift of over $250 per car in the first few months. Now overall FCA (Chrysler, Jeep, Dodge, Ram, Fiat) dealers’ PVR has increased by over $538 when using MaximTrak.”

Based on latest study on Chrysler Group LLC

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MaximTrak Announces Zurich North America Integration

Wednesday, June 27, 2018 MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today an integration with Zurich North America. This integration imports Zurich’s F&I product rates and forms into MaximTrak’s ETrak™ platform to digitize more of the F&I sales process. With this integration, Zurich dealer customers now have access to […]

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Running in Place or Running to Win?

Disruptive technology has taken root, and dealers who embrace it are going to have an advantage

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F&I Tactics that Build Service Drive Revenue

Extending F&I out of the traditional office environment and show floor to the service drive is like this. Yes…even the service drive as part of improving the overall customer experience.

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Harness the Persuasive (and Profitable) Power of Needs-Based F&I Presentations

Learn how to connect to the buyer’s mind, needs, fears, and passions to make the sale and deliver a meaningful experience

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The MaximTrak Difference

Interactive F&I Menu Selling Case Study - pilot test across multiple dealerships to measure and evaluate the impact on contract penetration and dealer profit per vehicle sold when an interactive F&I menu system is utilized vs. using no menu process

33% Increase in service contract penetration
27% Increase in PVR
32% new car vehicle service penetration increase
33% used car vehicle service contract penetration

Enter Your Current Numbers:

New PVR with MaximTrak:

$1,537.50 (Based on 73% Menu Utilization)

$230,625 /mo / $2,767,500 /yr

Your New Annual Profit Potential

$967,500

PVR Average Increase

"[MaximTrak's] System is integrated directly with our OEM and DMS. It automatically verifies that the products and type of deal I'm offering a customer are correct, all of which eliminate guesswork and missed calculations from the presentation."

- Fred Barabani, F&I Manager at Buckeye Chrysler Jeep Dodge Ram, Shelby, OH

*Per Vehicle Retail