DECEMBER 2011:
MaximTrak Certified for
Integration with Reynolds and
Reynolds ERA® Dealer
Management System
MaximTrak Technologies, a leading systems developer for the retail automotive, motorcycle and powersports finance and
insurance industry (F & I), today announced that it has been certified for integration with the
Reynolds and Reynolds ERA® Dealer Management System (DMS) through the Reynolds Certified Interface (RCI) Program. The certification
allows MaximTrak to retrieve data from a dealer’s Reynolds ERA DMS using standard data interfaces
developed as part of the RCI Program. These interfaces help ensure dealer information security,
privacy, confidentiality, integrity, and supportability.
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